![]() However, they tend to be on the first page, typically in the”Featured Snippet. Clicking on a related query’s result will redirect you to the site which provides the solution. Related questions can also show up anywhere on a SERP. The format usually begins with a list of 4 questions. However, it can also be expanded and offer quick answers similar to the featured snippets. It is important to note that the PAA Box questions can be linked to answers that users can select to read via Google SERPs. This will help users better grasp the question they were asked and not have to click on additional results. People also ask (PAA) refers to the questions Google automatically creates based upon queries it believes to be related to your query. This feature offers a complete answer to a specific query and provides the basics of information about a topic without the need to scroll through the results page. It is usually located at the top right of a SERP for desktop results and on mobile devices. It is usually displayed on the results’ first page when you do desktop searches. This feature can be seen when Google provides a concise and precise answer to the question. Google offers a list of news stories related to the query, indicating the date of publication and by whom. Top stories bring people more information on major stories and breaking news. Clicking on them will lead you to the Google Images image search. They can be found in any natural position on the SERP. Images are a collection of images usually displayed in a horizontal row of links. ![]() Video carousels are important because they consume most of the SERP real space. They also appear in the middle or near on top. They are more likely to click them. Google doesn’t display results in a video for most query types. This was previously an unchanging set of 3 results. Today you can use the arrows to show additional videos (up to 10 in total). Video carousels are collections of results from videos (usually downloaded from YouTube) that appear in the search results. Wordstream data indicates that the average CTR of a Google advertisement is around 3 %. Ads affect the organic CTR. However, they are less significant than the Featured Snippets. One is located at the highest point of the webpage (above those organic search results). Another is on the lower portion of the page. Google’s SERPs include two main Google ads slot advertising: Top and Bottom Ads what are serp features ![]() In that case, Google will surface locations close to you that correspond to your search and then show exactly where you can locate these locations on maps. Local SERPs show up whenever your search query implicitly connects to the location. For example, suppose you enter “restaurants,” “gas station,” and the title of a particular item sold in shops. Local SERP What is SERP? What are Its Most Important Features in 2023 12 Sourceįeatured Snippets can have a major impact on organic click-through rate. Ahrefs found that the featured snippet is responsible for about 8 percent of the organic clicks. However, Google has recently begun to mix featured snippets of content into its results. So, for instance, you can observe that the highlighted snippet takes over the usual #2 ranking spot. The Featured Snippets are typically located at the top (below the advertisements). 1. Featured Snippets Featured Snippetsįeatured Snippets are boxes of large size that highlight a particular section of a website. Then, they display the section inside of the results. Here are the most frequent SERP features that are displayed in Google. They also significantly impact how people interact with the results of Google’s search. Through this post, find out the definition of a SERP and the various features of a SERP, which can impact the way your business is perceived by the people you want to reach. To enhance the user’s experience of searching simple and easier to navigate, Google created SERP features pages that provide users the answers to their questions without the need to go to an organic search result. However, while on-page SERP features to benefit users, they could make it difficult for marketers to be noticed in organic search results, even when they’re ranked at the top of the list.
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